At Pratha Naturals, We believe in living Consciously
At Pratha Naturals, we craft high-quality, plant-based skincare, haircare, lip care, and homecare products that support wellness and natural beauty.
Our formulas blend science with nature, using responsibly sourced, organic ingredients—free from harsh chemicals, synthetic fragrances, and toxins. Rooted in sustainability, every product is designed to be gentle, effective, and eco-friendly.
Story behind the name
While ‘Pratha’ means tradition or custom in Sanskrit, our name reflects a deep respect for the timeless rituals of natural self-care. At Pratha Naturals & Handmade Pvt. Ltd., we blend age-old wisdom with pure, handcrafted ingredients to honor these traditions. Every product carries forward the essence of natural beauty rituals, staying true to our belief in authenticity, sustainability, and holistic wellness.
The Beginnings
Pratha Naturals was born from a passion for purity and the wisdom of traditional remedies. Founded by Soniya Gaikwad and Dinesh Pakade, the brand began in a kitchen, handcrafting natural skincare, haircare, lip care, and homecare products free from harsh chemicals.
Motivated by a need for cleaner, more effective alternatives, the founders blended deep research with nature’s finest botanicals, herbs, and essential oils to create formulations that nourish body, mind, and spirit.
As demand grew, so did their mission—to offer sustainable, science-backed products without compromise. From ethical sourcing to eco-friendly packaging, every detail reflects their dedication to wellness and the planet.
Today, Pratha Naturals is a trusted clean beauty and homecare brand, rooted in authenticity and driven by nature.
The journey continues, with the same goal: to bring safe, effective, and natural care into every home.
Our Vision
Our vision at Pratha Naturals is to redefine self-care and home care with natural, sustainable, and effective solutions.
We strive to empower conscious choices, offering clean, high-quality alternatives that deliver real results without compromise.
Our Motivation
At Pratha Naturals, we believe in the transformative power of nature.
Our mission is to restore the purity of plant-based care, creating safe, sustainable products that nurture your skin, hair, and home.
Free from synthetic chemicals and crafted with ethically sourced ingredients, our eco-friendly range supports both personal wellness and a healthier planet.
We're passionate about inspiring mindful living, empowering you to choose holistic, conscious self-care, rooted in nature and driven by purpose.
Why Choose Us!
Choosing Pratha Naturals means choosing wellness for yourself and the planet.
Our plant-based products let you enjoy nourishing self-care while embracing sustainability. From skincare and haircare to lip care and homecare, each item is crafted to support a healthier, more eco-conscious lifestyle.
Explore our collection and experience the transformative power of nature.
Join us in creating a cleaner, greener future—one natural choice at a time.
Meet the Team
Soniya Gaikwad
CEO, Founder
Dinesh Pakade
CTO
Shyam Gaikwad
Production Manager
Abhijeet Vairagal
Administrative Manager
Amruta Indore
R&D and Operation Manager
Vrushali Badgu
Production Executive
Mayura Chavan
Brand & Growth
Deepa Sharma
E - Commerce
Sushma
Product Packaging
Rajiv Nalawade
Sales & Marketing
Our Consultant
CA
Sagar Dharmavat
FDA
R. B. Joshi
R&D
Dr. Umesh Gaikwad
Ayurvedic
Dr. Swati Sangle
Beautician
Aishwarya Rane
Dermatologist
Dr. Parag Pawar
Cosmetic Consultant
Praveen Jagtap